![]() ![]() Exam 400-101: Facebook Certified Media Planning Professional ![]() Because of this, the test is better suited for more established marketers. Before taking this test, the user should have an in-depth understanding of, or experience with, creating a marketing campaign plan for Facebook. This exam is designed to measure the user’s ability to generate, implement and evaluate creative strategies when it comes to marketing on social media. Creating a campaign plan for new content.Mobile technology and interface fundamentals.Exam 300-101: Facebook Certified Creative Strategy Professional Because this is a professional-level exam, it’s aimed at users who have more experience with the analytics of social media marketing as well as those looking for professional enrichment. This exam tests the user’s knowledge of more in-depth data evaluation when it comes to Facebook marketing, as well as their ability to ideate and propose solutions. Recommending appropriate solutions based on data-driven evidence.Determining and testing data variables for optimization.Validating data quality and collection methods.Collecting, monitoring and assessing data.This is a professional-level exam that covers: Exam 200-101: Facebook Certified Marketing Science Professional If you already have work experience in digital marketing, then you may be better served by looking into the more specialized certifications on offer. If you have taken or plan to enroll in a social media marketing track, you will be presented with the information necessary to earn this Facebook certification. This test is designed for entry-level marketers, including students and entry-level job seekers, as it addresses the foundational knowledge of social media marketing. The value of Facebook as a marketing tool.This is an associate-level exam that covers: Exam 100-101: Facebook Certified Digital Marketing Associate To be earn your Blueprint certification, you will need to receive a score of 700 or better. The test you should take will be determined by which skills you’ve studied. ![]() There are eight different exams you can take, each testing a specific Facebook skill. This will not only increase your understanding of the material, but it can also potentially decrease the overall price and time commitment required for certification, as you’re less likely to re-test. ![]() Taking supplemental professional development courses can help you during your test preparation and arm you with broader industry or role-specific knowledge and skills. If you’re looking for a broader course on social media marketing, you may consider exploring other online options that you can take in advance or in tandem with the free course offerings from Facebook Blueprint. However, this prep work will be Facebook-specific. Studying for your examįacebook Blueprint offers its own, free courses and prep work for certifications. The exact cost of your exam may vary by location, exam level and modality (whether you’re taking the exam in-person or online). These exams cost between $99 and $150 when using a proctoring service, like Pearson VUE, which is required to receive certification. To get certified, you’ll need to take one of the certification tests on the platform. This can make you a more appealing candidate for careers in digital marketing. These certifications often signal to employers that you understand how to use Facebook for social media marketing. This platform can be used for employee training as well as professional development. Each certification teaches a different skill pertaining to the use of Facebook as a professional tool. Facebook Blueprint is an e-learning platform that offers several certifications. ![]()
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